Marketing for electricians is the work of turning search, referrals and paid social into the electrical jobs you actually want, not just the call-outs that fill a diary. It combines a finished Google Business Profile, a page for each service, and paid ads aimed only at planned work such as EV chargers, batteries and rewires.
Most electricians are not short of work. They are short of the right work. Small call-outs fill the week while the rewires, EV chargers and consumer unit upgrades go to whoever was easiest to find.
Good marketing for electricians steers the phone towards the jobs you want. This page covers where the work comes from, five things to fix in an hour, and how to win the bigger jobs.
For most electrical firms the answer is search building underneath while one paid channel brings in the installs that pay best. Here is what each channel is good for.
Somebody types electrician and their town, then rings one of the first three. The warmest enquiry there is, won on your Google Business Profile, your reviews and a page for each service. Slow to build, cheap once built.
Nobody scrolls Facebook wanting a new fuse board. They do respond to a well made advert for an EV charger or a battery when they have been thinking about one. Best for planned, higher value installs, and the detail is on our page about Meta ads for trades.
Repeat work that one good relationship can supply for years. Worth a phone call and a coffee rather than an advert.
The best leads by a distance, and the ones you cannot switch on in a quiet month.
Not a strategy, a list. None of it costs anything, and most electricians have done two of the five at most.
The full method, written for the building trades as a whole, is in our guide to SEO for builders.
Primary category set to electrician, then every service added as its own entry: rewiring, consumer unit replacement, EV charger installation, fault finding, EICRs. Each one is a search you can appear for.
NICEIC, NAPIT or whichever competent person scheme you belong to. Put it on the profile, the website and the adverts. It is the first thing a careful customer checks.
Tidy consumer units, finished charger installs, a rewire before the plaster goes on. Phone photos are fine, and regular uploads beat one perfect batch.
A review mentioning an EV charger in Crawley helps you rank for EV chargers in Crawley. Send the link by text the day you finish.
Website, Google, Facebook and every directory, in the same format. Small inconsistencies hold back local rankings and cost nothing to fix.
The installs that pay best are planned purchases. Somebody buying an EV charger or a battery has usually been thinking about it for weeks, reading reviews and comparing prices. That is the one type of electrical customer you can reach before they search, and it is where paid social earns its keep.
Give each one its own page and its own advert. Electrical services is not an offer. EV charger fitted by a registered installer, with a free survey, is. What each of those pages needs to do is set out in websites for tradesmen.
Photographs sell these jobs. A neat charger on a driveway wall, a clean consumer unit, panels on a roof in a town you can name. Stock images make you look like the last three firms who quoted.
Then answer quickly and follow up. People buying a big install get several quotes and often go with the firm that stayed in touch. A reply the same day and a follow-up a week later win work you have already paid to generate. The sum for deciding what each enquiry is worth to you is on what a trade lead should cost.
For planned installs such as EV chargers, batteries and rewires, they can. For fault finding and emergencies, no. Somebody with the power off searches, they do not scroll.
When you have capacity to fill this month and cannot wait for search to build, yes. It is expensive per click and it stops the day you stop paying, so it works best alongside a Google Business Profile that is improving underneath. More on Google Ads.
Paid channels bring enquiries within a fortnight and settle after around six weeks of testing. Search takes four to six months to build, then keeps working for very little.
Marketing for electricians works best when it is aimed. Tell us the jobs you want more of, the area you cover and where your last ten enquiries came from. We will tell you what is working, what is flattering the report, and the one thing we would change first. Half an hour, no charge.
The ground every trade shares is in our guide to marketing for tradesmen, and what we do as a construction marketing agency is on the main page.
