We make short-form video for businesses in Sussex and across the UK. Not content that fills a calendar. Content built to be shown to people who have never heard of you.
Organic socialAug to SepMucka is an AI assistant that runs the paperwork for UK tradespeople. A genuinely useful product, and no audience at all.
Every asset is cut for Facebook, Instagram and TikTok in the same session, so three channels grow on roughly the output of one. This is the part that makes consistency survive a busy month.
of Mucka’s Instagram views came from people who had never followed the account. Content made for existing followers caps your reach before you have filmed a thing.
of those views came from Reels. Stories accounted for zero. Everything that is not the format the platform pushes is a rounding error.
of TikTok traffic came from the For You page. The feed does the distribution, so hooks have to be written for the algorithm rather than for an audience.
None of this is clever. It is just done consistently, which is the part most businesses cannot sustain on their own.
Vertical video is the one format that gets distributed. On Mucka’s Instagram, Reels accounted for 100% of views and Stories 0%. We stopped making anything else.
Not product demos. The kind of thing one of your customers would send to another one, with the product present rather than pitched. For Mucka that meant apprentice humour, not software language.
Each asset is cut for all three channels in the same session. Three feeds fed on roughly the output of one, which is what keeps it going when you get busy.
Every hook assumes the viewer has never heard of you, because almost all of them have not. That single decision is what took Mucka to 2.59 million accounts reached.
Reach is the target and the audience follows anyway. Mucka’s went up 221% in 28 days, landing at 90% men and 70% aged 25 to 44, which is the trades demographic almost exactly.
AI job managementfor UK tradespeopleTradespeople do not go looking for software and they do not respond to the language software companies use. The job was to earn attention from an audience that scrolls past anything that smells like an advert.
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Filmed, edited, captioned, scheduled and reported on. The only thing we need from you is a few hours in front of a camera.
Content works when there is something real to point a camera at and someone willing to be in front of it. If neither is true, we will say so on the first call.
One call. We look at what you are posting now, tell you what we would change first, and you decide whether you want us to make it.
