Case Study · Website Rebuild

Timeless Transporttwo pages to eight

Timeless Transport moves prestige and classic cars across the UK and recovers vehicles across Sussex. The business was running on a two page template that showed none of the work. We rebuilt it as an eight page site around the owner’s own photographs, and kept every address the old site had.

Vehicle transportBreakdown recoveryWest SussexWordPress
0
Pages, up from two
0+
Photographs of real jobs, up from none
0
Old addresses kept, out of six
0
Written way to enquire, up from none
Before and after

Same business,
same domain.

Drag the handle across, or use the buttons. Both halves are the home page at the same width, so what moves is the site and nothing else.

Drag the handle, or use the arrow keys
timelessvehicletransport.co.uk
The rebuilt Timeless Transport home page, dark with a photograph of a car inside the enclosed trailer
The old Timeless Transport home page, a white two page template

BeforeAfter

‹›
Before · Two page template, no photography of the workAfter · Eight pages, built by Knox Growth
What we found

Good business.
Invisible online.

Nothing was wrong with the work. The site simply was not carrying it. Anyone weighing up handing over a classic car had almost nothing to go on.

The old site was a template that had never really been filled in, and the gaps were doing real damage to enquiries.

Two pages doing everythingA home page and a contact page, with a single services page between them, covering both transport and recovery.
No photographs of the workA vehicle transport company whose website never showed a vehicle being transported. The one hero image was a parked car.
Recovery had nowhere to landRoughly half the work by the owner’s own reckoning, with no page of its own for anyone searching for it.
Nothing in writingPhone only. No form anywhere, so an enquiry that arrived at ten at night had nowhere to go.
Legal pages that were never writtenThe privacy and terms pages still held the template’s own placeholder text explaining how to write a privacy policy.
What we did

Eight pages,
each with a job.

The brief was not to make the old site prettier. It was to give every part of the business somewhere to live, and to move nothing that Google had already found.

01

Kept every address

Every URL the old site had still resolves. The three legal pages were rebuilt at their exact old paths, and the old services page redirects to the new transport page. Rankings are hard to win and easy to throw away on a rebuild, so nothing was renamed for the sake of tidiness.

02

Built it on the owner’s photographs

Over twenty photographs of real jobs replaced the stock look, including cars strapped inside the enclosed trailer. For a considered purchase, the proof is seeing the thing done properly, not being told it is.

03

Gave recovery its own page

Recovery is about half the work, so it now has a page carrying full weight, with the Sussex towns it covers named on it. Someone at the roadside searching for recovery was never going to find a transport site.

04

Opened a way in that is not the phone

A contact form, a WhatsApp route and a thank you page that makes enquiries countable. The phone still works, but it is no longer the only door.

05

Split enclosed from open

Two services with different customers, different trailers and different weight limits, so they got separate pages rather than one compromise page trying to sell both.

06

Wrote the legal pages properly

A real privacy policy, terms of use and accessibility statement. The new form collects names, numbers and email addresses, which makes a working privacy notice necessary rather than optional.

Why we built it this way

The calls
behind it.

Three decisions shaped this build more than any design choice. Each one cost us something, and each one was worth it.

We treated the old URLs as untouchableThe tidier option was to restructure the site properly and redirect the old paths. We did not. Redirects leak, and the safest URL is the one that never moved. Only the services page changed, because it genuinely became something else.
One man is the pitch, not the problemPlenty of one van operators write as though they were a national network. We went the other way. The person who quotes the job is the person who loads the car and hands back the keys, and for anyone moving something valuable that is the reassurance, not a limitation.
No prices anywhereEvery move is priced on the vehicle, the distance and the trailer. A price list would either be wrong or so hedged it was useless, so the site sells the conversation instead and asks for the two postcodes.
The numbers

What changed,
precisely.

Scope, measured against the old site. These are counts of what was built, not performance figures.

What
Before
After
Pages
2
8
Photographs of real jobs
0
20+
Pages for recovery
0
1
Ways to enquire in writing
0
1
Legal pages actually written
0
3
Old addresses still resolving
6
6

We are not showing traffic, rankings or lead numbers, because the rebuild has not been pointed at the live domain yet. When there is a fair before and after to show, it will go here.

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