A UK timber frame design studio needed a steady flow of qualified enquiries from self-builders, developers and manufacturers. We built a Meta lead engine that delivered 360 direct enquiries at £4.64 each.
The Timber Design Studio had two decades of engineering pedigree and a portfolio most competitors would envy. What they did not have was a predictable way to get in front of the people specifying timber frame projects.
Enquiries came from word of mouth. Good months and quiet months, with no way to influence which one came next.
We moved the offer to native Meta instant forms. Removing the website step cut friction hard: the lead campaign delivered enquiries at £2.04 while the traffic campaign sat at £53.13 a lead.
Self-builders and manufacturers were given their own campaigns, budgets and creative angles, so each message could speak to one buyer instead of hedging between two.
Rendered structural models replaced stock photography. Real frames, trusses and joists gave instant credibility with a technical audience and lifted click-through to 2.46%.
Nineteen creative variants were run against each other in controlled tests, each one a single deliberate change so we always knew what moved the number.
One single image ad produced 230 leads at £1.97. Budget was consolidated behind proven creative rather than spread evenly across everything.
Frequency was held at 2.27 across three years. New creative went live before performance dipped, which kept CPM at £4.97 in a competitive construction market.
Technical buyers trust detail. Every creative led with real rendered structures rather than lifestyle imagery, and carried a single clear promise.
Live ad creatives from the account. Drag or scroll to browse.
Pulled straight from the Meta Ads account, 28 June 2023 to 28 July 2026.
360 enquiries for less than the cost of one trade show stand.
We do this for timber frame companies, garden room builders and trades across the UK. Tell us what you build and we will tell you what it would take.
