Strategy, production, posting, replies and reporting, handled end to end. You keep the account and the credit. We do the part that takes the time.
Mucka sells to tradespeople, so the only question worth asking of that account was whether tradespeople were the ones watching it. They were. That is the difference between reach and applause, and it is the thing we manage towards every month.
90%
of the audience were men, against a customer base that is overwhelmingly male trades.
70%
were aged 25 to 44, which is the working age of the trade almost exactly.
Managing an account is not one job, it is six of them running at once. This is the loop, and it is the same every month whether you are busy or not.
A month built from what actually performed last month. Not a calendar filled in for the sake of having one.
01
Filming, editing, captions and stills. Every asset cut for each platform in the same session.
Scheduled and posted across Facebook, Instagram, TikTok and LinkedIn, so nothing depends on you remembering.
03
Comments and messages answered in your voice, quickly. A surprising number of enquiries start here rather than on your website.
Formats move weekly. When something starts working we are on it within days, not at the next quarterly review.
05
One page a month in plain English. Reach, engagement, follower movement, and what we are changing because of it.
Account managementFacebook, Instagram, TikTokMucka came to us with 7,500 views across the previous month and no real audience. We took over the accounts, set a cadence and stuck to it. The month after, the same accounts did ten million views on Facebook alone.
Read the full case study
One retainer, one team, no gaps between the person who plans it and the person who posts it. Most clients spend a few hours a month with us and nothing else.
Management works when you are willing to hand the account over and let it sound like a business people want to follow. If that is not where you are, we will tell you on the first call.
Everything the account needs, every month: planning, content, posting, community replies, and the reporting that shows what it did. Six things, on repeat, so the account stays active and improving without sitting on your desk.
A follower count is not an audience. What matters is whether the people seeing your content are the people who could buy from you, and whether the account turns attention into enquiries. We would rather grow slower with the right audience than faster with the wrong one.
The first twenty-eight days follow a set rhythm: the account tidied and set up properly, a content plan agreed, posting begun on schedule, and the first report at the end of it so you can see exactly what ran and what it did.
Yes. Most clients hand over accounts that have been run in spare moments between jobs. We take them off your desk and run them properly, with your sign-off on the plan.
One call. We look at the accounts as they stand, tell you what we would change in the first month, and you decide whether you want us running them.
